Saudi Arabia Persists in Endorsing Saudi Arabia's Dynamic International Events
Saudia, the national flag carrier of the Kingdom, is solidifying its position as the airline facilitating access to the nation's most anticipated events throughout 2026 as Saudi Arabia continues to gain traction as a top international travel destination.
The upcoming year will highlight Saudi Arabia's ongoing rise to prominence on the international scene, from top-notch sports to colorful cultural events. Saudi Arabia is in a unique position to make travel easier for the Kingdom's growing schedule of events because of its key hubs in Jeddah and Riyadh.
In 2026, tourists can anticipate the continuation, launch, or return of a wide range of international highlights, including:
Season of Diriyah: November 2025–March 2026
In the Saudi state's historic birthplace, it offers a potent fusion of world-class gourmet experiences, engaging performances, and live history. The UNESCO World Heritage site at At-Turaif is the focal point of a wide variety of cultural and heritage-driven events this season.
Season of Riyadh, October 2025–March 2026
With a huge roster of international concerts, top-tier athletic events like the WWE Royal Rumble, and exhilarating attractions like Beast Land—inspired by the difficulties of Mr. Beast—the Kingdom's premier entertainment festival continues to push boundaries.
Season of Diriyah: November 2025–March 2026
In the Saudi state's historic birthplace, it offers a potent fusion of world-class gourmet experiences, engaging performances, and live history. The UNESCO World Heritage site at At-Turaif is the focal point of a wide variety of cultural and heritage-driven events this season.
Season of Riyadh, October 2025–March 2026
With a huge roster of international concerts, top-tier athletic events like the WWE Royal Rumble, and exhilarating attractions like Beast Land—inspired by the difficulties of Mr. Beast—the Kingdom's premier entertainment festival continues to push boundaries.
Noor Riyadh (upcoming dates, 2026)
The largest annual light art festival in the world turns Saudi Arabia's capital into an outdoor gallery with immersive artworks, large-scale light installations, and imaginative programming by top local and international artists.
The Kingdom's appeal as a year-round destination for audiences worldwide is further reinforced by its events calendar, which features internationally renowned cultural, entertainment, and sporting attractions like MDLBEAST, the Historic Jeddah Festival in Al Balad, and Winter Wonderland in addition to a number of international events supported by Saudi Arabia, such as Formula E, the Esports World Cup, and The Saudi Cup, the world's richest race by prize value and an internationally acclaimed thoroughbred horse racing event.
Saudia continues to increase access to the nation's most alluring travel locations and experiences through cutting-edge aircraft, first-rate, award-winning in-cabin service, and smart international collaborations. As part of a larger trend toward sustainable development and diverse economic growth, every flight contributes to Saudi Arabia's transformation into a global tourism and cultural powerhouse.
