UK-based Snaptrip Group completes 2 acqusitions
📌 What happened?
UK-based Snaptrip Group, a multi-brand travel accommodation marketplace, has completed two strategic acquisitions — Staycato and My Design Events (trading as My Boutique Hotel) — as part of its growth push.
🧠 Who is Snaptrip Group?
Snaptrip Group operates a portfolio of online travel and accommodation brands, including Snaptrip, LateRooms, Dog Friendly Cottages and others.
The group focuses on holiday rental marketplaces and hotel booking platforms, with millions of visitors annually.
🛍️ The Two Acquisitions
Staycato – Includes popular staycation-oriented brands like Simply Sea Views and Dog Friendly Retreats. This acquisition gives Snaptrip stronger presence in pet-friendly travel and coastal holiday segments in the UK.
My Design Events (My Boutique Hotel) – A France-based business focused on boutique and premium hotel stays. Acquiring this helps Snaptrip build scale in global boutique and luxury travel markets, including strong traction in the United States.
Both deals were completed in December 2025, with each reportedly valued in the seven-figure range.
📈 Why it matters
Diversification into premium travel: The acquisitions expand Snaptrip’s offerings beyond standard holiday rentals into higher-value, lifestyle-led lodging categories like boutique hotels and niche experiences.
Growth momentum: Snaptrip says these additions come during a year of record financial results, helping it capture more of the travel booking funnel at different stages and segments.
Strategic positioning: Combining pet-friendly, coastal, and boutique luxury brands allows Snaptrip to attract a wider range of travellers and partners, strengthening its market footprint.
📊 Background on Snaptrip’s acquisition strategy
Snaptrip has been actively acquiring complementary travel and accommodation businesses since around 2017, previously adding brands such as Last Minute Cottages, Independent Cottages, Hot Tub Hideaways and The Hotel Guru to its portfolio.
The acquisitions build on Snaptrip’s existing portfolio, which includes brands like Snaptrip, LateRooms, Dog Friendly Cottages, and others.
They mark continued diversification from traditional holiday rentals into higher-value travel segments like boutique hotels and curated stays.
