Visit Hungary Increases Demand for the Destination by Using Amadeus Media Solutions
Due to the partnership with Amadeus Media, bookings made through travel merchants in Hungary have increased by 20% annually.
In order to include travel companies in its focused digital efforts, Visit Hungary has extended its partnership with Amadeus. Through this partnership, Visit Hungary has raised travel agency knowledge of and reservations for the area, contributing to year-round demand and resulting in a 20% increase in reservations made through travel vendors annually.
The complete Amadeus Travel Intelligence, which includes information on air searches, air bookings, flight traffic, alternative lodging, and air fares, supports Visit Hungary's use of Amadeus Media Solutions. The destination may develop more intelligent tactics that are easily adjusted to the ongoing input from the media campaigns by using this extensive d
We want Hungary to be a top choice for travel agencies worldwide. We can observe how a data-driven approach has fueled growth and higher-yield bookings for our destination thanks to Amadeus' targeted digital advertising solutions and extensive data.
Since 2022, the firm has collaborated with Amadeus, utilizing its creative media solutions to encourage tourists to venture outside of Budapest, the nation's capital. Through the partnership, Hungary launched targeted digital advertising in important areas and created audiences based on actual travel intent using Amadeus' proprietary data. Along with increasing the number of visitors, one of the goals was to better evenly divide demand by publicizing important sites like the Balaton region and encouraging travel to lesser-known rural areas that few people are familiar with.
According to Jan Tissera, President of International, Global Accounts and Destinations, Hospitality, Amadeus:
We have been able to see Hungary's growth as a vacation destination and transform travel into genuine economic value by fusing intelligent data with focused marketing. By switching to an always-on approach, Visit Hungary will be able to continuously refine its audience for its media campaigns, which will assist generate high-quality traffic and reservations.
Hungary's experience demonstrates how tourism destinations can employ intelligence, data, and targeted marketing to adjust to traveler behavior and convert passenger intent into actual, quantifiable growth. We are eager to keep collaborating with such a fantastic location.
